Chapter 1

Sedona's location is 34 degrees 51 minutes 36 seconds north and 111 degrees 47 minutes 21 seconds west. It is in the Upper Sonoran Desert of northern Arizona. It's elevation is 4,500 feet. Visitors to Sedona will see mild winters and summers. This small city of 10,031 residents has a total area of 18.0 square miles. This city enjoys a high desert climate. The average temperatures range from 31 degrees to 57 degrees in the winter and averages 64 degrees to 97 degrees in the summer.

According to 2010 Population Growth and Population Statistics the total population of Sedona is 11,236 with a population density of 69.70. The population growth since 1990 is 54.62% and since 2000 is 10.24%. The population based on gender is similar. There are approximately 5,323 males and 5,913 females.

Since Sedona is a famous tourist attraction the main income of the city is is retail sales. They have numerous travel options, such as the pink jeep tours. The majority of this income is from food and beverage (28%) at $53,876,000 and food services (23%) at $45,075,000.